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My First Time on TV — And Why It Matters More Than It Looks

· By Alexandra Mont · 2 min read

When you’re building a startup, you go through many firsts.

Some are exciting.
Some are terrifying.
All of them shape you.

A few days ago, I lived another one: my first time on TV.

I was invited on B SMART 4Change to present ENDOless and the work we’re doing to change how women’s health is understood, measured, and treated.

It may sound like a milestone.
In reality, it was something quieter — and heavier.

Why this first mattered

I didn’t grow up dreaming of being on television.
I didn’t build ENDOless to be visible.

I built it because women’s pain is still invisible — in medicine, in data, in research, and in professional life.

That’s why I was deeply proud that this first TV appearance happened in France, on a channel that makes space for conversations about care, innovation, and impact — not just growth or performance.

Because women’s health doesn’t need more noise.
It needs seriousness.

Going on TV is not about exposure

Going on TV isn’t about exposure for me.
It’s about carrying a voice.

The voice of women who wait years for a diagnosis.
The voice of women whose pain is questioned, normalised, or dismissed.
The voice of women who slowly leave their careers — not because they lack ambition, but because their bodies no longer fit rigid systems.

It’s the voice of women who are forced — implicitly or explicitly — to choose between their health and their lives.

Women should never have to make that choice.

Speaking as a founder — and as a woman

I didn’t go on TV to share a personal story alone.
I went to explain why this keeps happening.

Why diagnostic delays persist.
Why women’s pain is still under-measured.
Why care systems struggle when data is fragmented, episodic, or biased.

ENDOless exists because lived experience and data should not be separated.
Because women deserve tools that help them be believed — by themselves, by clinicians, and by research.

I’m grateful to Hervé Bonnaud and Alix Nguyen for the quality of their questions, for listening, and for treating women’s health as a serious topic — not a side note.

And I’m grateful to B SMART 4Change for creating spaces where these conversations can exist with nuance and respect.

Visibility comes with responsibility.
Once you speak publicly, you don’t just represent yourself.

You carry others with you.

Why ENDOless keeps going

ENDOless doesn’t exist for headlines.
It doesn’t exist for vanity metrics.

It exists because giving up is not an option.
Not when the need is this real.
Not when the silence has lasted this long.

ENDOless exists for women.
Across ages, countries, cultures, and beliefs.
For women navigating pain, work, care, and uncertainty — often at the same time.

Women’s pain is real.
Women’s lives matter.
And access to care should never be a privilege.

🎤 🎬You can watch the TV segment here:

We are launching soon.
And no matter how hard this journey gets —
we keep going.

About the author

Alexandra Mont Alexandra Mont
Updated on Jan 19, 2026